Learn about effective, cost and time efficient ways to tell your story using current marketing tools. Our experts will share best practices, tips and trends to enable you to navigate the marketing landscape. The digital marketing session also includes a hands-on social media session based on your skill level – bring your own device!
Spaces are limited. Register early.
Date: Monday, February 11
Location: Wellington County Museum and Archives
0536 Wellington County Rd 18, Fergus
Half Day: $25 Morning or Afternoon Session (includes refreshments)
Full Day: $45 (includes refreshments and lunch)
Register online at https://www.eventbrite.ca/e/local-food-marketing-workshop-tickets-54882791908 or phone 519.513.8998 / 519.837.2600 x2615
Optimize your Direct Farm Marketing Sales (9:00 AM—12:00 PM)
With Jessica Kelly, Direct Farm Marketing Specialist, OMAFRA
- Opportunities and Realities of Value-Added, On-Farm Sales and Experiences
- Manage the customer experience: signage, displays, pricing
- Discussion Groups
Networking Lunch and regional Local Food Updates (12:00 PM – 1:00 PM)
Sharpen your Digital Marketing Skills (1:00 PM—4:00 PM)
With Charlotte Moore, Tourism Digital Marketing Specialist
- Cost effective Social Media Marketing for farm and food businesses
(content creation, audience, paid promotions, trends, digital hygiene)
- Find the right digital channels for your business
- Identify your brand and hone your digital story telling skills
- Hands-on Social Media Sessions based on skill level—bring your own device!
Why are we hosting this event?
We heard you! In the 2018 Taste Real Partner Survey, a majority of businesses expressed interest in learning more about local food marketing. We are hosting this workshop with the aim to provide regional businesses with hands-on knowledge and skills in the field of farm direct and online marketing.
What other workshop, networking or learning opportunity would support your business? Let us know. We are all ears!
Taste Real Coordinator
County of Wellington
74 Woolwich Street
Phone: 519.837.2600 x2615